The team at Danny's Flooring Service in White Plains, MD reached out to us to inquire about our marketing services. They have been in business since 2014 and have a large client base, but something was missing.
They had a logo designed years ago, but several different versions that had been modified by different vendors. They had a Facebook page, but no plan for content. Their website was done by a nationwide marketing company and had gotten pricey in their hosting fees and updates.
We sat down with the team at Danny's Flooring Service to determine exactly what they were looking for and what we could do to help. We listened to their concerns and determined what they needed to move forward.
Our first step was to create a Marketing Plan for the next 12 months. We created goals and messages, campaigns and platforms, and did research on their target market and competitors. We put the entire plan together, discussed the steps, and started putting the tasks into action.
Refreshing the logo and brand for Danny's Flooring Service started with establishing their brand colors, a clear typeface and proper spacing. Their previous logos were squished, skewed and hard to read. We created a logo that was clean, fresh and stands out from other flooring companies.
We took key components from our Marketing Plan and utilized them in the new website. We were sure to include information that potential customers would be searching for, added clear callouts, and a Contact form for customers to schedule an in-home estimate. We also created a detailed About page with information about the company, their staff and their warehouse location.
Danny's install crew and sales managers are great at taking pictures of projects as they're completed. We took the collection of pictures and created various galleries on the website. This will allow potential customers to not only see the great work they've completed, but also choose products for their own home.
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