Small Business Marketing Plan
Our team will work with you to create a marketing plan customized for your small business. We'll sit down to discuss your business' goals, develop a marketing strategy, and how to put your goals into action.
Our thorough Marketing Plan Process includes the components listed below.
Our Marketing Plan Process includes:
Mission Statement
If your company doesn't already have a Mission Statement, we'll create one for you.
SWOT Analysis
One of the very first steps in creating your marketing plan is to create a SWOT Analysis. This includes Strengths, Weaknesses, Opportunities & Threats for your business.
Goals & Objectives
We'll work with you to create a list of goals for your marketing plan. This will include timelines, metrics, and messages.
Target Market
We'll sit down to determine who your target market is - whether it's by company size, industry, location, or their needs.
Buyer Personas
We'll put together a picture of your "perfect client" - understanding your buyer will help you and your team sell directly to them.
Competitive Analysis
The best way to beat your competition is to understand what they're doing and how you can do it better.
Marketing Strategy
In the Marketing Strategy, we'll dive into the various pieces of marketing your company.
Marketing Budget
We'll provide a list of estimated pricing for each component of the marketing plan including software, ads, web hosting, and any promotional items.
Marketing Channels
We'll list the various marketing channels required and their role in your marketing plan.
Marketing Technology
We'll determine the technology and software needed to execute your marketing plan. This might include CRM software, email marketing software, blogging software, and more!