SEO Marketing
Search Engine Optimization
SEO or Search Engine Optimization is an integral part of digital marketing. This process of enhancing your website includes using specific keywords, proper titles and descriptions, relevant content, alt tags for images, backlinks, ad campaigns, and competitor research.
Website Content
The content on your website should be more than just information. It should be tailored to your clients and speak to what they're looking for. Each keyword or phrase should be thoughtfully planned to ensure your website will be found when your clients are searching.
Social Media Platforms
Additionally, content on your blog, social media platforms and listing sites such as a Google Business Profile contribute to your SEO marketing.